Background
• Established in France in 1863 and today known throughout the world, Perrier is a natural sparkling mineral water like no other on the market. As famous for its elegantly shaped green bottle as for its distinctive taste profile, Perrier is the thirst quencher par excellence which can be enjoyed any time.
• Perrier has long had an established presence in the Australian market, but has been absent from the grocery sector in recent years. Now, thanks to a recent distribution partnership with DKSH, the brand is set to return to grocery and make new inroads into foodservice.
• We are thrilled to add such an iconic brand into our product portfolio, and contribute to its relaunch in Australia
DKSH Grocery Connect Service Provided
• Demand Planning Function
• Inventory Ownership – CIF
• Freight Forwarding
• Sales Functions (Key Accounts + In-Store Execution)
• Category Management consultancy
• Localised adaptation and execution of Global Marketing Strategy
• Regulatory and Compliance
Our work together
• With the relaunch of Perrier in the Australian grocery channel, our initial achievement together has been the ranging acceptance of the brand in Woolworths. We had to select the right range offer, set the pricing strategy, show case the brand potential to get a positive outcome at range review, enabling Perrier to return to the Woolworths shelves from May 2023.
• Next will be to support Perrier both in and out of store, in order to establish the credibility and success it already has in other markets here in Australia.
